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Business Issue: Stakeholder Engagement; Consumer Safety;
Process and product Innovation
Innovative product security feature protects consumers
Counterfeiting is a multi-billion-dollar problem, affecting a broad
range of products. But the threat posed by counterfeit pharmaceuticals
is particularly serious not only large sums of money but
also the lives of unwitting consumers may be at stake.
With the customer and societal need in mind, Alcan Packaging specialists
worked closely with the Company's research centre in Neuhausen,
Switzerland to develop the innovative features similar to those
found in bank notes, passports and other security documents. The
Alcan N'CRYPT® system incorporates a variety of sophisticated,
high-security printing techniques for products such as blister foils.
It is applied as an addition to the usual blister-foil designs and
requires no change to the packaging process on the part of the customer.
This proprietary N'CRYPT® technology provides the group with
a competitive advantage in assisting customers and the consumer
in the fight against counterfeiters.
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