| Innovation and Industry
Shifts as a key area of focus |
| Short or long term |
Business groups
most affected |
Stakeholders
most affected/involved |
| Both |
Primary Metal,
Engineered Products,
Packaging |
Investors, Suppliers,
Customers |
|
 |
|
Part of Alcan's challenge as a
sustainable business is to respond effectively
and in a timely manner to a range of industry
shifts at a variety of levels.
|
|
|
Key Challenges and Opportunities:
| • |
Be proactive in monitoring industry shifts
(e.g., energy costs, customer needs) that affect
internal operations with a focus on developing innovative
technological solutions to address challenges presented. |
| • |
Monitor external environment to respond to societal
shifts in attitudes or consumer behaviour and work
with customers to develop innovative product solutions
to capitalize on market opportunities. |
|
All four of Alcan’s business groups operate in commercial
markets that are constantly evolving. This evolution creates
a range of industry challenges requiring proactive and innovative
responses by Alcan to ensure it maintains sustainable long-term
global competitiveness. It is a complex challenge that ranges
from making the most sustainable investment choices, to driving
innovation and technological development that best meets shifting
company, customer, and societal needs. It is through Alcan's
response that opportunities are being created to enhance Alcan's
position as a sustainable and globally competitive company.
These opportunities include those related to technological
development, internal process improvements, cost competitiveness,
and the ability to provide innovative product solutions that
not only respond to markets, but drive market development
in a competitive and sustainable fashion.
|
